Pay Per Click (PPC) is a digital advertising model in which advertisers pay a fee each time someone clicks on their advertisement. Instead of earning traffic organically, businesses buy visits to their websites through paid ads. PPC is one of the fastest and most measurable online marketing strategies used by businesses worldwide.
The most common platform for PPC advertising is Google Ads, but PPC campaigns can also run on platforms like Meta Platforms (Facebook & Instagram Ads), Microsoft Advertising, and LinkedIn.
